![]() ![]() Hard bounces occur when there are permanent issues with a recipient, including an invalid email address or typo in your mailing list. Types of bounced emails There are two types of bounced emails: hard bounces and soft bounces. Once these domains have been confirmed and matched by DMARC, you’ll have an easier time getting through filters set by servers and inbox providers. DMARC examines your message to confirm that the domain provided in the “sent from” field matches the domain provided in the return-path field, which helps to validate your identity as a sender. ![]() In this validation process, DMARC and return-path work together to get you through these filters. When a server or inbox provider receives your message, they validate your identity as a sender as well as your sending reputation before pushing you through to your intended recipients’ inboxes. It is usually set up by a developer or email platform provider but can be customized using the Domain Authentication doc in our Knowledge Center. How return-path works Return-path works by directing where bounced messages should go when they cannot be delivered. Having a properly set-up return-path can help provide credibility for your messages and subsequently you, the sender, which in turn boosts your sending reputation. Because return-path is a SMTP address, it can be used by servers and inbox providers to decide how or if they want to filter your messages. Return-path also helps with your deliverability and sending reputation by helping to validate your identity as a sender (i.e. Instead, by having an established return-path, those messages are processed and stored separately in their own specified inbox. These “failed delivery” messages then come back to haunt and crowd your original sending inbox. When you’re sending to large groups, you can get tens, maybe even hundreds of bounced messages depending on the size and nature of your campaign. While we don’t want to see bounced emails, the reality is that messages can and do bounce for a variety of reasons. Let’s say you’re sending an email blast about an offer your company is promoting to your entire email list. Why is return-path important? Return-path is an important tool to have at your disposal, especially for mass email sends. Having a clear, organized return-path for bounced messages can also help your email deliverability and maintain your sending reputation. Your original sending inbox isn’t crowded by those “failed delivery” emails and that bounced messages are kept organized and together. It acts as a safeguard, protecting senders by providing a separate location for processing bounced emails. Having a clear return-path system in place is incredibly important for your email program. This header, also referred to as a bounce address or reverse path, is an SMTP address that is separate from your original sending address, and is used specifically for collecting and processing bounced messages. What is return path email header? Return-path is a hidden email header that indicates where and how bounced emails will be processed. However, for your emails to be successful and produce conversions, they have to land in the inbox.īut what happens when emails don’t make it to the inbox? Where do they go when they bounce? How are they processed? Enter return-path email headers. What Is Return-Path Header (And Why It Matters) We can all agree that email communication is essential for successful businesses.
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